The State of the CMS Union
Instructors: CM Pros - the Content Management Professionals Association
Lisa Welchman, Partner, WelchmanPierpoint
These are exciting and challenging times for the Content Management industry - vendor consolidation, fundamental changes in the way people engage, the ubiquity of tools like SharePoint, the debate over the very definition of what makes a CMS - all as the discipline of managing content matures and emerges from IT.
We get the ball rolling on the pre-conference workshops with representatives from the CM Pros Board (including Scott Liewehr and Ian Truscott) and leading guest speakers (including Lisa Welchman) to look at the big picture of what it means to be a CM professional today. We’ll take a look at the trends and offer our perspectives.
We'll also be revealing the results of our survey, 'CMState' - where we've called upon the 13,000+ members of the CM Pros extended community to tell us what's really affecting them, their organizations and their industry. We believe it to be the first and largest survey of content management professionals of its kind.
We won't just be talking about the technology, the vendors and the strategies, but also about our profession - what it means to be a content management professional. We'll talk openly about our industry, and how the CM Pros organization can help and what we have planned. As our industry moves and reinvents - so must we.
In this session we will:
We look forward to you joining us. In the meantime, how about participating in our survey? It's open to all and we'll send you the results in a whitepaper - http://www.cmstate.com.
- Exclusively reveal the results of our CMState survey; what are the real trends and challenges our industry is facing - in the words of the people facing them
- Dissect some of those challenges and trends with thought-provoking presentations and workshop activities
- Help you connect with your profession as a content management practitioner
- Give you a primer for the rest of the conference - the sorts of questions we think you should have in mind as you enter the sessions and network with your peers
Proving an ROI for a CMS
One of the most critical, complex, and widely overlooked steps of content management implementations.
Everyone is facing challenges in getting content management initiatives approved. Turn that challenge into opportunity by learning to effectively calculate the costs, savings and return on CMS investments. We will visit aspects from the simple (e.g., time savings) to the more complex (e.g., lifetime value of a customer and driving better lead conversion) in order to determine a demonstrable ROI.